Health-Conscious Snacking: A Trend or the Future of Food?

Have you seen the shift from fast and processed meals to healthy food?  

There was a time when people were so obsessed with fast food that the line between junk and healthy food blurred. Pizza for dinner or highly processed snacks were part of the daily routine, but not anymore.

People are becoming more aware of the ingredients, making sure the food they are consuming is nutrition-focused. You must have seen the impact of this shift everywhere. The internet is flooded with this type of content, where fitness influencers explain how important it is to eat healthy for a happy and long life. The masses are more concerned about their well-being, thus contributing to this massive shift.  

But the question here is, is this shift in meals enough to make the masses healthy? 

The answer is No.  

The types of snacks we eat affect our health more than meals, as snacking has become the partner of every activity we do. No matter whether we are studying, working, watching a movie, or having a discussion, we keep on chewing. So, the shift that is making a difference for real is the choices we are making while choosing our snacks.  

The concern here is, is this shift just a trend or a fundamental change? The direction where the world is moving points to the latter.  

Reasons For Rising of Health-Conscious Snacking 

Several factors are contributing to the rise of health-focused eating habits. Health conditions like obesity, diabetes, and hypertension are increasing, which leads to an awareness of eating habits. Social media influencers and nutritionists are promoting mindful eating, and they are focusing on it more after the COVID-19 pandemic, which makes us realise the value of immunity and good health. People are taking snacks as nourishment between meals, and that is why they are demanding transparency in the ingredients they are taking.  

Clean Labels and Functional Ingredients 

Due to the change in snack choices, some brands are also shifting their focus. They are offering dried fruits, candied nuts with natural sweeteners, along with protein-rich alternatives. Earthside Farms is one of the best examples of such brands. It was founded by Naushad Parpia in 2022. The product range reflects a dedication to organic and healthy ingredients.  

Naushad Parpia is an entrepreneur who is passionate about the health and well-being of himself and society. He understands how important it is to be in good physical and mental health to lead a happy and peaceful life. Earthside Farms is the result of his mindset of focusing on long-term health and well-being rather than just short-term gains, and it leads to higher product integrity, better ingredient sourcing, and a deeper commitment to sustainable practices.  

The Intersection of Taste and Nutrition 

 

Who doesn’t like healthy snacks?  

Everybody likes healthy snacks, but not the ones that lack taste. This was the only challenge in front of the brands that were looking to make nutritious snacks that also taste good.  

At Earthside Farms, they didn’t take flavor as an afterthought. Their professional team, led by Naushad’s vision, thus made incredible snacks. Their range of candied nuts, for example, is made of natural sweeteners and spices to provide a wholesome experience of snacking. As a result, many other brands are embracing Naushad’s mindset that health and enjoyment do not have to be mutually exclusive.  

Is It a Trend or the Future? 

 

The way this generation is going forward with the health-conscious mindset, the number is not going to decrease. Global sales of nutritious yet delicious snacks have been rising steadily for the past few years and are expected to go up in the upcoming years. This new generation understands the value of a healthy life and thus shows loyalty to brands and entrepreneurs like Naushad who prioritize health and well-being more than anything.